1. Entering new markets
By definition, new markets are uncertain and risky for investors. The knowledge of an expert can lower that uncertainty and help you decide whether to enter a new market or not. Experts will give you information about a new market opportunity, such as: estimating the market size, predicting a time-frame, analyzing competitors, and identifying key challenges.
One of the most frequent problems faced by consultants and market analysts is when technological trends become ‘buzzwords.’ Examples today are Blockchain, Big Data, Internet of Thing (IoT), Machine Learning, AI. There is a sense in many industries that there is a new market opportunity using these technologies, but it is not clear what is the correct time-frame and go-to-market strategy to size that opportunity. The answer varies depending on industry, market, and specific technologies. Many of our clients reach out to us in order to find an expert who can answer whether a new technological trend is a short- or long-term market opportunity for a given industry, and what is the best go-to-market strategy.